We know that your goal as a meeting planner is to ensure that your attendees leave your event not merely satisfied, but thoroughly impressed. So what is it that makes an event so memorable that your attendees can’t help but walk away thinking “Wow, now that was a cool event!”? Here are five ideas that are sure to make your next event stand out:
1. Use Interactive Technology
We all want to capture the attention of our attendees, but how can you take it to the next level and encourage them to participate? Interactive technology is one of the best ways to engage audiences, and create an experience that leaves a lasting impression. Interactive apps and games encourage your attendees to create, ask questions, share ideas, and have fun. A few great examples of new technology are Tint, Poll Everywhere, Instaprint, and video projection mapping.
2. Brand the Building
Creative branding will keep your message at the top of attendee’s minds, and make them feel like VIPs too. Hang banners outside to greet conference goers. Help them find their way from break-outs to the exhibit hall with unique directional signage. Wrap the elevators with a big image or print your logo on the coffee sleeves. All of these touches will extend your message and make your conference memorable.
3. Themed Menus
Satisfy your attendees’ appetites for experience by engaging the senses. One of the best ways to do so is with your food and beverage. Choose a menu that supports your event theme or adds an exciting twist; this will reinforce your message and create a lasting memory. Planning a circus themed event? Serve classic finger foods with a creative twist, like gourmet flavored popcorn or cotton candy. Ensure guests have a roaring good time at your 1920’s themed gala by mixing up a signature cocktail representative of the speakeasy era. If you don’t see a menu item that meets your needs, your caterer will gladly get creative and put some custom menu options together for you – let them work their magic!
4. Custom Lighting
Skip the linen and spend your décor budget on lighting. Lighting can create an ambiance and transform a space. Using the same room for multiple functions? Change the scenery with just a few quick adjustments. Set the mood with a flood of colored up-lighting or use custom gobos to add texture and company branding. Let your expert audio visual techs help create a custom lighting package for a big wow factor.
5. Event Wi-Fi
Don’t skimp on Wi-Fi! Purchasing event WiFi is worth it for your attendees and exhibitors. Providing fast, reliable internet for your attendees encourages engagement and ensures that they won’t leave the conference to go check their email or post to social media. It’s a big draw for your exhibitors and shows that you understand and cater to their needs.